Do You Really Need SEO Tools for Website Promotion?

ranking diagram on clear board

Because the above is such a strong question, let’s tackle it right away:

No, you do not need SEO tools.

When I started out on the Blogspot domain years ago, I tried to learn everything I could about blog promotion.

Ranking in the search engines was based on knowledge, and I had very little money anyway, so any prospect of buying one of the of the early SEO tools was out of the question.

This turned out to be a good thing, because it forced me to familiarize myself with all the viable ranking methods. I also learned that search engine optimization is a somewhat dynamic field – but one thing always remains the same: great content.

Think about it: in the best case scenario, where you have and apply the best search engine optimization methods to drive search traffic to your website, only to have it arrive at shoddily-written content. There’s no way they’ll stay on the page, and your bounce rate will reflect this lack of engagement.

So basically, you’ve spent all this time on SEO, only to have content that doesn’t serve the needs of the incoming traffic. You might make a little bit from Adsense, but your fleeting audience certainly won’t buy anything or return.


Are SEO Tools Useful?


seo logoNow this is an altogether different question.  Although you can write great content and engage in a manual link-building campaign, there are SEO tools that save you loads of time.

It’s important to realize that none of them can write great content for you, however – you’re on your own (as well you should be) there.

After my websites started making money and I could afford to expand, one of my go-to SEO software suites is SEO Spyglass.

It has saved me more time and effort than I could imagine during those long-gone months of backlink building, which I did so that my web-pages could get enough traction for organic search to take over and build the rest of the links naturally.

SEO Spyglass helps you find the pages worth linking to; after that, you need to approach the webmaster and perhaps offer to write a sizzling guest post for a backlink or two (I prefer one link per article because it’s more realistic as a legit backlink source; please don’t place three hyperlinks in any resource box – this isn’t 2004 lol).

search ranking logoOf course, the many SEO companies and individual webmasters who use SEO Spyglass don’t necessarily use it the same way I do – I just find this method works best for me.

You’ve still got to be able to write, but at least now you know the writing will count to raise your profile in the search engine results pages. It would otherwise take hours, days and weeks to find a competitor’s links and select the ones with high Page Rank to go after.


 Getting those High Value Backlinks


Additionally, using SEO Spyglass in this way is utterly, wonderfully, white hat SEO. By definition, it provides benefit to the user, as well as to you – without trying in any way to game the search engines. This has been a losing proposition anyway in the post-Panda Search environment.  I’m sure there’s a Nash equilibrium or other that says something about how good this is:


  1. SEO Spyglass helps you sharpen your keyword research because it provides the anchor text used by your competitors to rank. If you’re committed enough, you can even gather them all and calculate the percentage of anchor text used vs. normal words – but beware that this could be thousands of backlinks you need to scan.
  2. SEO Spyglass is a great way to ascertain the high Page Rank websites that may be accepting backlinks. Find these easily by just letting the program run, then approach the webmaster and offer a blog post or something else of value (not money; avoid paying money) in return for a link-back.
  3. Avoid manually linking to websites with a Page rank of 0 or even 1 – these will eventually link to you as time passes, as long as you craft great content and actively obtain higher PR links by guest blogging. With SEO Powersuite, you don’t have to slave away all day looking for these high PR links: just set it to running in the background and it’ll find them. You can then manually scan and pick out the ones you want to focus on when the software has finished.

Well, that’s it for now. And remember, no matter how the SEO landscape changes, one thing will always remain the same – Content is King. Make sure the pages to which you’re directing your visitors supply a need based on the keywords your intended audience is using, and you’ll always be in “the game.”  Grab your free trial of SEO Spyglass by clicking here, and don’t forget to add to the discussion below!


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