You’ve probably heard it enough times by now, so what does one more matter? When doing your keyword research, try your best to stick with long-tail keywords, because these tend to have low or medium competition.
By the way, a long-tail keyword example would be “smelly dog treats”; whereas a short-tail keyword might be “dog treats” or “treats”.
A website like Wikipedia almost certainly has “treats” or maybe even “dog treats” on lockdown; so you can forget about trying to rank for those; usually, these kinds of short-tail keywords require a long time or deep pockets.
Furthermore, it might not matter much if you did, because if you’re trying to sell stuff, people searching for dog treats may not necessarily be trying to buy them.
The longer the keyword-tail, the more likely you can grab a significant portion of the traffic.
Within this range, strike a balance between enough people searching for that keyword to make a good potential customer base (need not be a ‘customer’ base; just people for whom you will be providing wanted information), but not so much that it’s become so competitive you will need a year of furious, high-value article marketing – and more – just to show up on page 14 of Google search.
A word on trying to rank for high-competition keywords; you can go after them later if you wish – after your first few blogs, and you’ve already learned all the basics about this website promotion thing.
A Short Program for Ranking Well
After you’ve done some keyword research, and gathered between 10-20 long-tail keywords (don’t worry about the exact number; it isn’t important here) then it’s time to start.
Allow your website to get crawled once by Google, which can take anywhere from a few hours to a few days.
If you know how to use Webmaster Tools, let the data gather there so you can get an idea of where you rank for your chosen keyword. If you don’t know how to use Webmaster Tools, learn! It’s terribly important for SEO.
Once we’ve got you visibly ranking, you can start to work your way up the SERPs – Search Engine Results Pages – by gathering more keywords, or simply marketing the ones you’ve got more vigorously – or both), you will start your preliminary round of article marketing:
- First, craft an article to send to EzineArticles. Depending on your author status, this could take up to a week to be reviewed and accepted/rejected. If rejected, tweak it a bit and maybe try ArticlesBase or GoArticles. Ezine is preferable right now for our purposes, though.
- Make a Squidoo (PR7 site) lens.
- Make a Hubpages hub (PR6 site).
- Make a Tumblr blog (PR8 site).
Now; you’re all set. These, in addition to your main blog, are the ones you will be promoting with article marketing and other forms of link building.
I know it was a busy couple of days making them – because you made them good, right!? You’ll be driving traffic to them, so put your best foot forward.
Including your own blog, you will be using article marketing over the next few weeks – or maybe just a single week if are a full-time or three-quarter-time SEO – to drive traffic to each one of these, which will all then be linked to your main blog (don’t link your main blog back to them, however!
Google doesn’t like link-exchanges. Just post a couple of links – not too many – from your main blog to each of these, and then the articles you write should be linked to these supplementary blogs.
If you want to know precisely what I did to start on the path to ranking highly for one of my blogs, I wrote ten articles for each blog over a period of about a week (I’m an especially vigorous worker and can write fifteen good articles in a 16-hour working day).
You certainly don’t need to do it this way; after all, you will get there eventually for the same effect. Try your hand at 3-4 articles each day; you’ll have 50 or so in less than two weeks. At the end of the day, it’s both a quality and a number’s game when it comes to getting backlinks; the former matters a lot more than the latter.
The Waiting Game…Or Not?
Lastly; sit back and relax until the latest Google spider-crawl has scoured your site and credited your links. If you’re not the “sitting-back” type; then try and blog comment to the tune of about 20 good ones per day while you wait.
Just imagine; by the end of a single month you could have at least 600 quality, quality links!
I did that, and wrote nearly 15 more articles pointing directly to my main blog only; by the time I was crawled again, my blog had gone from result 149 of Google, to result 5 on Google and result 2 on Yahoo for several different medium-competition keywords – I have little doubt that you could get to page 1 of Google for most low-competition keywords doing this.
Additionally, my articles had been picked up and published by others. Shortly thereafter, I started this blog. The more you put in; the more you get out – that’s just physics. Please feel free to share your suggestions in the comments below!
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